Privacy Policy
Introduction
Adfer Wellness ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use and protect your personal information when you visit our website or place an order with us.
Who We Are
Adfer Wellness is a UK-based wellness brand. For the purposes of data protection law, we are the data controller.
Contact: hello@adferwellness.co.uk
What Information We Collect
When you place an order: Full name, email address, delivery address, billing address, payment information (processed securely by Shopify Payments — we do not store card details), phone number (if provided).
When you browse our website: IP address, browser type and version, pages visited and time spent, referring website, cookies and similar technologies.
When you sign up to our mailing list: Email address and name (if provided).
How We Use Your Information
We use your information to fulfil and deliver your orders, send order confirmation and shipping updates, process refunds or returns, respond to customer enquiries, send marketing communications (only with your consent), analyse website usage to improve our service, and comply with legal obligations.
We will never sell your personal data to third parties.
Legal Basis for Processing
We process your data on the following legal bases: Contract (to fulfil orders), Legitimate interest (to improve our website and service), Consent (to send marketing emails — you can withdraw at any time), and Legal obligation (to comply with tax, accounting and regulatory requirements).
Who We Share Your Data With
We may share your data with: Shopify (our ecommerce platform), payment processors (Shopify Payments and/or PayPal), Royal Mail or other delivery services, and email service providers. All third-party providers are required to protect your data in accordance with applicable law.
Cookies
Our website uses cookies to remember items in your shopping cart, understand how visitors use our website, and improve your browsing experience. You can control cookie settings through your browser.
Your Rights
Under UK data protection law (UK GDPR and Data Protection Act 2018), you have the right to access, correct, delete, restrict processing, object to processing, data portability, and withdraw consent for marketing. To exercise any of these rights, email hello@adferwellness.co.uk. We will respond within 30 days.
Data Retention
Order data is retained for 6 years for tax and legal compliance. Marketing data is retained until you unsubscribe or request deletion. Analytics data is retained in anonymised form.
Data Security
We take reasonable steps to protect your personal information, including SSL encryption, secure payment processing through Shopify Payments, and limited access to personal data.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date.
Contact
If you have any questions, please contact Adfer Wellness at hello@adferwellness.co.uk
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk